Dennison Trelka's
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Film media today is controlled by a few companies who have a stake in what content is streamed and how it is streamed. This is not how it used to be. Forty years ago, independent companies thrived and were more apparent in film media. With all this in mind, there are many issues that are raised when targeting national and local audiences by international or global film media institutions, and among them are the diversity of the content, and marketing.
One issue raised when targeting national and local audiences by international or global film media institutions is the diversity in the content. Conglomerates tend to lack diversity in their films to be safe and to ensure they make a profit. Or, depending on the country from where the film originated, this was what was allowed to be viewed. A conglomerate is a large company that owns many separate companies that sells a large variety of products. With this in mind, a great example of this is Disney, a large cooperation that has acquired many other companies – Pixar, Marvel, and many more -- in order to own or have a stake in all of their creations. Disney is a globally known company that both produces and provides content both nationally and internationally. Because they are known for children's movies, specifically princess movies, they continue to make the same basic movie with different characters and a slightly modified storyline. Disney does this so that they can please their audiences all over the globe and ensure that they make a profit. On the contrary, many independent film media companies tend to have a large amount of diversity in their content. An independent media company is a small group of people who own and produce all of their own products. Now knowing this, we can see that Blinding Edge Pictures is one of these companies. Blinding Edge Pictures is owned by M. Night Shyamalan, and he writes and directs all the films in this company. Blinding Edge Pictures is considered a small player in media because it only produces films written and directed by M. Night Shyamalan. Blinding Edge Pictures produces and provided content both nationally and internationally, and because Blinding Edge Pictures is an independent media company that wants to push the boundaries of the expected ending in movies, they tend to create films that have twist endings to make the audience shocked after viewing the movie. Blinding Edge Pictures does this because they tend not to care what the audience preferences are, and because of this, they can produce whatever they want. The next issue raised when targeting national and local audiences by international or global film media institutions is marketing. In today’s world, marketing is everything. We tend to buy and watch more things that are marketed often, and globally known companies do this all the time. No matter where you are in the world, rural or urban, if you have a television or a store chain near you, you have seen films marketed and advertised. Disney and Blinding Edge Pictures both promote their films via advertisements. Disney will pay millions upon millions of dollars to have commercials of their new coming films on cable, streaming services, and in movie theaters, while Blinding Edge Pictures only pays for commercials for cable and the movie theater. However, depending on the company, you may or may not see the commercials often. With large conglomerates like Disney, they have the funds to have the commercials for their movies play on repeat. However, with smaller independent companies like Blinding Edge Pictures, they do not have the funds to have their film advertised often, and because of this, it tends to be limited to some audiences. In conclusion, there are many issues that are raised when targeting national and local audiences by international or global film media institutions, and among them are the diversity of the content, and marketing. As we looked at Disney and Blinding Edge Pictures, we gained a better understanding of how targeting local and national audiences differs between conglomerates and independent film media companies.
For this revision, I decided to go with a homey, rustic look. I changed the background from white to light brown and peach stripes because I thought the white looked too plain and empty. I also changed the font and font color because the original blue and pink lettering did not match the overall theme of the revised table of contents. Not only that, but I also did my best to evenly space out the names of the articles because on the original table of contents, it looked uneven and messy. All the images I used came from the Canva (Home - Canva) website and are currently being used as place holders until I can go to the store this weekend and make some of the desserts and so that I can take photographs of them. I changed the colors of the rectangles to a dark brown red because I thought this matched the background image better than the purple color. Finally, I changed the placement of the numbers to the upper right-hand corner, and I changed the color of the numbers to all black so that they were uniform.
My own experiences of film media consumption illustrate wider patterns and trends in audience behavior because we consume film media similarly. Before the pandemic, my peers and I would go to the movies as a social gathering. We would do this as a way to strengthen relationships through watching movies that were found to be “popular” and interesting, so that no matter who you are, if you saw the movie, you have the ability to comment your thoughts and feelings about it in school. Not only that but before the pandemic and even now during the pandemic, the rise of streaming services (like Netflix and Hulu) has affected me and my peers. My peers and I are now using new mediums, our phones, and laptops, to consume film media by steaming videos, television shows, and movies in any situation and for any occasion. With this pattern of consumption, there have been some consequences. The sales of DVDs have dropped significantly and downloading movies and television shows have become a societal norm. If this consumption of film media were to continue as it is, some forms of film media will be put out of business, while others will thrive as the new popular form of film media.
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AuthorJust a senior trying to pass the Cambridge exam. Archives
April 2021
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