Dennison Trelka's
Film media today is controlled by a few companies who have a stake in what content is streamed and how it is streamed. This is not how it used to be. Forty years ago, independent companies thrived and were more apparent in film media. With all this in mind, there are many issues that are raised when targeting national and local audiences by international or global film media institutions, and among them are the diversity of the content, and marketing.
One issue raised when targeting national and local audiences by international or global film media institutions is the diversity in the content. Conglomerates tend to lack diversity in their films to be safe and to ensure they make a profit. Or, depending on the country from where the film originated, this was what was allowed to be viewed. A conglomerate is a large company that owns many separate companies that sells a large variety of products. With this in mind, a great example of this is Disney, a large cooperation that has acquired many other companies – Pixar, Marvel, and many more -- in order to own or have a stake in all of their creations. Disney is a globally known company that both produces and provides content both nationally and internationally. Because they are known for children's movies, specifically princess movies, they continue to make the same basic movie with different characters and a slightly modified storyline. Disney does this so that they can please their audiences all over the globe and ensure that they make a profit. On the contrary, many independent film media companies tend to have a large amount of diversity in their content. An independent media company is a small group of people who own and produce all of their own products. Now knowing this, we can see that Blinding Edge Pictures is one of these companies. Blinding Edge Pictures is owned by M. Night Shyamalan, and he writes and directs all the films in this company. Blinding Edge Pictures is considered a small player in media because it only produces films written and directed by M. Night Shyamalan. Blinding Edge Pictures produces and provided content both nationally and internationally, and because Blinding Edge Pictures is an independent media company that wants to push the boundaries of the expected ending in movies, they tend to create films that have twist endings to make the audience shocked after viewing the movie. Blinding Edge Pictures does this because they tend not to care what the audience preferences are, and because of this, they can produce whatever they want. The next issue raised when targeting national and local audiences by international or global film media institutions is marketing. In today’s world, marketing is everything. We tend to buy and watch more things that are marketed often, and globally known companies do this all the time. No matter where you are in the world, rural or urban, if you have a television or a store chain near you, you have seen films marketed and advertised. Disney and Blinding Edge Pictures both promote their films via advertisements. Disney will pay millions upon millions of dollars to have commercials of their new coming films on cable, streaming services, and in movie theaters, while Blinding Edge Pictures only pays for commercials for cable and the movie theater. However, depending on the company, you may or may not see the commercials often. With large conglomerates like Disney, they have the funds to have the commercials for their movies play on repeat. However, with smaller independent companies like Blinding Edge Pictures, they do not have the funds to have their film advertised often, and because of this, it tends to be limited to some audiences. In conclusion, there are many issues that are raised when targeting national and local audiences by international or global film media institutions, and among them are the diversity of the content, and marketing. As we looked at Disney and Blinding Edge Pictures, we gained a better understanding of how targeting local and national audiences differs between conglomerates and independent film media companies.
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April 2021
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