Dennison Trelka's
In the past ten years, many independent media companies sold themselves to large corporations. These large corporations bought most of the independent companies, and because of this, they have majority media ownership. With the media being controlled by very few people, there are many issues that have been raised with media ownership and funding in contemporary media practices. Among these issues are media biases, limits on the diversity of ideas, and small companies not being able to advertise their products in this modern world.
To begin, one issue raised by media ownership and funding is media bias. As the corporations become larger and more powerful, they have found ways to control the media in their favor. The ways that the companies control the media is by using inclusion, revision, and omission biases. The bias of inclusion is when a company uses positive or flattering coverage to make their company seem better. The bias of revision is when information is edited in order to take out certain information that could harm the company. The bias of omission is when information is dismissed in order to protect the company. With the corporations using these types of biases, they become extremely powerful since they can control what others see. They seem to be untouchable. Another issue raised by media ownership and funding is the limits on the diversity of ideas. For example, Disney and Pixar. Pixar used to have extraordinary ideas which they would turn into movies. They would come up with movies that seem to be from one’s own dreams. However, since Disney bought Pixar, their movies have become drab and similar. They have the same plot, just in a different context. Not only that, but Disney’s movies for the past couple of years are riddled with virtue signaling. Since Disney is using virtue signaling, all the companies they bought, like Pixar, are now using virtue signaling in them as well. Finally, another issue raised by media ownership and funding is that small companies cannot advertise their products in this modern world. Large corporations own the majority of the media, and they control what is being advertised on their streaming service, movie, or television station. If a small company is trying to sell their product to a large corporation, but the product does not match their ideals, the small company will find it difficult to try and advertise their product somewhere else since there are few companies left. Not only that, but if a small company wanted to advertise their product on the large corporation’s streaming service, movie, or television station, and they do not have a lot of money, if the corporation loves and wants the product, they will either buy out the company or ask for a small percentage of sales to allow the small company to have their product advertised. In conclusion, there are many issues raised by media ownership and funding in contemporary media practice. Among these issues are media biases, limits on the diversity of ideas, and small companies not being able to advertise their products in this modern world.
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April 2021
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